Fifteen years of building wholesale relationships that last.
From a single London office in 2009 to a three-continent operation today — our mission has never changed: authentic product, fair pricing, on-time delivery.
Built on trust, scaled with discipline.
Chocolicious was founded in 2009 by a small team of consumer-electronics buyers who saw retailers struggling to find reliable wholesale channels for genuine, in-demand product. The company began by moving container loads of mobile phones between the UK and mainland Europe.
Within four years we had opened US and EU trading desks, added beauty and FMCG divisions, and grown to a network of over 500 brand partners. Today, retailers from single-store operators to international chains rely on us for the everyday consumer categories that drive their business.
We remain independent, privately owned, and obsessive about two things: authentic sourcing and dependable delivery. That is the entire promise.
Three continents, one team.
North American trading, distribution and after-sales support.
Global HQ, brand partnerships, group treasury and compliance.
EU customs cleared warehousing, VAT-compliant invoicing.
What we stand for.
Our mission is to be the wholesale partner our customers refuse to switch away from — because the product is genuine, the price is fair, and the delivery lands when we said it would.
Every unit we ship is authentic, source-verified and documented.
We negotiate hard so our partners hit their margin targets.
Fluent across US, UK, EU trade — customs, compliance and logistics.
80% of our revenue comes from customers who have traded with us 3+ years.
Not another middleman.
We buy directly from authorised sources — not from a network of resellers.
Our scale unlocks tiered pricing our customers cannot access alone.
In-house customs, duty and VAT knowledge across US, UK and EU.